Now, I’m no expert. Truly. I happen to love learning and try to apply it. There are many who know more than me, but I urge you to consider what I have to say–for your own sake. That being said, I personally believe that Book Bloggers are not only the future of the publishing industry, they’re the heart and soul of a writers success. Why? Because word-of-mouth is 100X’s superior to any and all SEO efforts. I’m not saying you should stop your efforts—look at me with my 100 Sales a Day goals. No, I’m saying that you’ll get better results if people are looking specifically for you and do so because of personal recommendations. Book bloggers can provide those recommendations over a wide range of readership.
These are good people who have a passion for stories. They love the experience of reading and they want to share that experience with others. Not because they get paid to, but because they want other people to have that same, remarkable experience they have when reading a book. I know each site has similar fine print about what they will and won’t do for a review–how it will be honest, might not be positive, etc. However, this is fine print that they have been forced to put into play because of regulations and the not-so-polite practices of publishers and authors.
The fact is, Book Bloggers are wonderful people who are connected to more wonderful people…who could potentially become your readers. Now IMO, if you simply suck as a writer, no matter what your mother tells you, I can’t help. But if you have a great story, the key here is to build a relationship with those bloggers.
Wikidepia defines an “Interpersonal Relationship” as:
An interpersonal relationship is an association between two or more people that may range from fleeting to enduring. This association may be based on inference, love, solidarity, regular business interactions, or some other type of social commitment. Interpersonal relationships are formed in the context of social, cultural and other influences. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship. They may be regulated by law, custom, or mutual agreement, and are the basis of social groups and society as a whole.
What does this mean?
- It takes work.
- It takes time.
- It about giving, not just receiving (and don’t think of taking here, bub).
Book Bloggers grow a following of trust with their readers, who look to them for possible suggestions on books. By building a relationship and assisting in providing value to a bloggers community, you become a part of that community. It’s more than plopping a free book into someone’s lap. They can go to the library for a free book. It’s about assisting them where they may need help–which translated into fresh, fun and unique content, goodies to give as prizes to their followers, and attention to the needs of the community as a whole (even how to information or special attention given like a Q & A).
Book Bloggers can provide what you cannot: an unbiased opinion that has organic credibility with thousands and even hundreds of thousands of potential readers through word-of-mouth. And that’s just a single blogger.
In my opinion, the problem with many authors is an unhealthy sense of self-confidence that morphs into pride and arrogance. This translates into sour interactions with bloggers and you can shoot yourself in the face AND foot if you’re not careful. Use manners. Be kind and sensitive to a bloggers time. You’re entering their home when you contact them and interact on their blog. Keep that in mind. They make the rules and if you don’t follow them, they have every right to deport your butt.
Look for ways that you can be an asset to a blog and then offer your help on top of your book. And when you ask for a review? Make sure you are doing so humbly and only after you have read and understood their individual Policy instructions.
I sure hope I have spoken true about you and defended your position properly. If not, please feel free to correct me or add to what’s been said here. If you have a blog that reviews Fantasy from Indie Authors, I’d be honored to provide not only my books for your review, but to assist in making the experience a fun one by personally interacting on a number of levels. Just contact me directly.